Answer this week's trivia challenge correctly, and

You could win a personally autographed copy of one of Elizabeth's books!

Answer this week's trivia challenge below. The names of each person who answers correctly will be written on a slip, the slips will be dropped into a container, and a winner will be drawn. The winner may choose to receive either a copy of Mistakes I made My First Five Years in Business and How You Can Avoid Them) or What's in It for Me? Marketing from the Customer's Point of View.